The UK will, subject to State aid approval from the European Commission, introduce new tax reliefs for television programmes (high end and animation) and video games with effect from 1 April 2013. These tax reliefs will be heavily modelled on the UK film tax credit regime. They are designed to encourage the production of television programmes and video games in the UK, promoting not only the local UK industry but encouraging inward investment from overseas. The draft provisions are part of a package of measures to support technical innovation and to help digital, creative and other high technology industries grow.