The First-tier Tax Tribunal has accepted that electronic introductions of customers to a payday lender qualified as an exempt supply of the negotiation of credit in Dollar Financial UK Ltd v HMRC [2016] UKFTT 598. The tribunal considered that although the filtering of potential customers was very basic and potential customers were offered to the lender willing to pay the highest commission, the supplies nevertheless went beyond advertising or acting as a mere conduit and qualified as VAT exempt introductory services.
