Cash donations accounted for almost half of donations made in 2010/11 but this isn’t always the most efficient way for individuals to give to charity. The tax efficiency of donations is likely to be of particular importance for those who make sizeable gifts each year and consideration needs to be given as to how these are made in order to maximise this. Where both cash and existing assets are held it is likely that donating assets will be more effective. Charitable trusts may assist high net worth donors with strategic giving and allow them to have a greater say over how their donation is utilised.
